Other than the September 11, 2001 attacks, and later than 2000, Term Paper

Other than the September 11, 2001 attacks, and later than 2000, identify and describe one event that has influenced (changed, modified, added, subtracted) homel - Term Paper Example Hurricane Katrina turned out to be the worst thing that could happen to our homeland and the pieces were left for Department of Homeland Security to pick up. Katrina was a category 4 hurricane and FEMA, part of the Department for Homeland Security, reacted to it according to a prepared plan. But nothing could have prepared Americans for the destruction brought on by the hurricane. No one had anticipated the ruin and damage (Borja 2008). Before the development of one Department of Homeland Security, these activities were carried out by more than 40 federal agencies. Although there had always been talk of bringing all of them under one banner; the need for one entity was truly felt after the 9/11 attacks. A March 2001 bill proposed that FEMA, Border Patrol, Customs along with several other offices be merged into one agency that will be responsible for all security related services for homeland. The Office of Homeland Security was announced 11 days after the 9/11 attacks. Its main purpose was to safeguard the country against any threats of terrorism is the future (Borja 2008). This report will discuss how the hurricane forever changed homeland security and led to the introduction of a whole new set of previously ignored challenges. Hurricane Katrina was unprecedented due to its sheer force and size. It was a huge challenge and the most destructive event in American history. It challenged our disaster response capabilities to the extreme and brought out the deficiencies in our nation’s preparedness and response facilities (Townsend 2006). According to a presidential address in 2002, the Department of Homeland Security had four goals that became the responsibility of four of its divisions accordingly. The Border Security Division is responsible for guarding the borders and preventing terrorists from entering the country. The Emergency preparedness and Response Centre has to work in tandem

Enhancing Employability in Marketing Essay Example | Topics and Well Written Essays - 2000 words

Enhancing Employability in Marketing - Essay Example The world has achieved tremendous grounds in the technological advancement and therefore much of the marketing is done through technology based communication (Clark 2004, p. 203). As such, a little creativity is needed which will determine whether graduates secure jobs and afterwards they can keep them by being able to perform. Bolstering a marketing degree with other professional qualifications related to finance is also important so that potential employers can be attracted to your technical capabilities in marketing (Gibbs, Steel & Kuiper 2011, p. 379). Current Employability/Graduate Trends in Marketing According to recent studies and research in the job market, marketing careers are on the increase whereas other careers are decreasing. This is a good indication that the marketing industry is growing and opening new areas for graduates to work and explore. Despite the fact that many industries have recently undergone serious cutbacks during the previous economic hard times, market ing is still an important aspect of firms. Marketing forms the basis of attracting and selling a firm to new clients while still maintaining the already existing clientele. It follows then that in the face of a shrinking economy and earnings, firms have to invest in marketing in order to keep afloat in the corporate world. Thanks to technology, the marketing can be simple or complicated depending on the amount of capital available (Bennett 2002, p. 464). Gone are the days when business directories were the major modes of advertising a business. With the advent of the internet, marketing campaigns have become relatively easy because all that a firm needs is to open a website and upload all its required information there. In the past, business firms needed to spend a lot of capital in sending mail to their customers. When potential customers go online to search for goods and services, there is are huge potential that is created for sales both now and in the future. These adverts are c reated by marketing career people because they know what the client wants and they understand their goods and services. As such, being able to understand the market trends and having IT skills is very important in the marketing filed (Achrol & Kotler 1999, p. 152). Recent changes in the way business reposition themselves for competitive advantage has led changing trends on what is required of marketers. Marketing people must also change with time and adapt to the new market demands by first becoming technology savvy. This entails being able to develop and implement all the different ways in which business can market themselves through technology. The jobs in marketing can be very vague (generalized) or specialised depending on a business’s size. In large business firms, there are many activities and campaigns that need coordination and therefore they usually need specialized marketers. On the other hand, small business outfits need a marketer who is able to handle all forms o f challenging marketing problems with no specialized training. However, some firms usually need a marketer who can popularize their goods and services to the general public without much use of resources or technology (Brousseau, Driver, Eneroth & Larson 1996, p. 59). Career Paths of a Marketing Degree Marketing as course encompasses a wide array of activities that are related to conceptions about the delivery of goods and services. In this regards, there are many options in which career paths may be oriented